Anyone else remember the old Domino’s mascot “The Noid”? It was a lame character named as a play on the word “annoyed”. Basically it was a weird looking guy who would run around annoying people while Domino’s promised free pizza if it was delivered in more than 30 minutes. Their catch phrase was “Avoid the Noid!”
Ever wonder why they stopped using that mascot? No, it wasn’t because it was just plain dumb.
It turns out that there was a man in Georgia named Kenneth Noid. He was a paranoid schizophrenic who believed that Domino’s was referring to him with the character.
In 1989 he took a handgun into a Domino’s store and held two employees hostage for five hours. After the situation was resolved with his arrest he was found not guilty by reason of insanity and transferred from jail to a mental health facility.
Six years later he committed suicide, still obsessed with the idea that Domino’s was targeting him with their campaign.
After that, Domino’s dropped the Noid campaign. Until 2011, where some moron at Domino’s decided to resurrect the Noid for a game called “The Noid’s Super Pizza Shootout” on their Facebook page.