My radio show is meant to be more music than chat but its not working out like that atm and i dont think people like a lot of chat over the radio, i think people just want to listen to good music. I might need to rethink my strategy, any ideas?
Well…it all depends what audience you are looking for. I think there is a market for both music driven radio and talk radio. If it were talk radio though, I would think that that would take a lot of preparation and planning to make it be effective. I don’t think that it is easy to talk for a long time and keep things interesting.
Personally, I would go with more music. I think it is much simpler to pick out good music to play than try to engage an audience effectively with chat.
I would think it would depend somewhat on your existing audiences tastes too. I have no idea who your audience is. You would know that better than me.
Is it possible to play more music, but intersperse the radio interviews. Like say you talk for 10 minutes, then an hour of music, then 10 minutes of talk
I think unless people are really interested in the topic, they’re probably not willing to listen for too long before changing the station. Whereas if it’s in bite-sized pieces, they might take more interest
Just thinking of it as marketing tactic
I’m not a radio expert but I like @Cragger 's idea. I think making it more about the music and interspersing the talk in small, short segments might be worth a try. Maybe always at the top of the hour so listeners know when to expect it.
The Delilah radio program here in the states combines pop music with taking phone calls and talking about people’s love life. She’s been on for years and I usually find her interesting.
i’m working on a cop26 feature and my pal is going to be co-hosting it with me, its only an hour long but the chat & music looks like 50/50, i’m on at 3pm on Friday so Home time for kids/parents in their cars. i usually chat a bit and then play a song,
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