Same as if you open a bag of chips upside down
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yes, you are right
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Gladwell reports that other market researchers have criticized Coke for not realizing that much of its success as a brand came from what they call sensation transference, a phenomenon first described by marketer Louis Cheskin in the late 1940s: tasters unconsciously add their reactions to the drink’s packaging into their assessment of the taste.[33] For example, one of the researchers told Gladwell that his firm’s research found 7-Up drinkers believed a sample from a bottle with a more yellow label was more “lemony”, although the flavor was identical.[32]:163 In Coke’s case, it is alleged that buyers, subject to sensation transference, were also “tasting” the red color of the container and distinctive Coca-Cola script. It was therefore, in their opinion, a mistake to focus solely on the product and its taste. “The mistake Coke made,” said Darrel Rhea, an executive with the firm Cheskin founded, “was in attributing their loss in share entirely to the product.”
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Good one @everhopeful
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Yes, we have the power to change the world. LOL.
Ooops. I mean they have the power to change the world.
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