Marketing Hype Swisse multivitamin

So I’ve seen a advert for a different multivitamin.

http://www.swisse.co.uk/

http://www.swisse.co.uk/en-gb/products/multivitamins/swisse-mens-ultivite

It has a lot more in it than say my berocca, but I’m not sure if it’s hype or if I should jump ship!

There was a different type of hype around Swisse here in Australia a few years ago. They can’t prove any of their claims I think: