Question I’ve wondered for a long time

Why do things cost $9.99? Why not just be $10? It doesn’t make any sense to me. Why would anyone want to get a penny back?

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Psychology, it’s easier to put into the cart enough that they don’t care about the extra penny or 10.

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I am sure there is some psychological BS research on that topic :grinning:

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My view is that it just looks less to part of our minds, it looks like $9.something instead of $10. Personally i think this practice should be banned because its misleading.

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