The director of a channel that had changed its name from the Crap Channel to the Genius Channel met the top executive:
Executive: I’d like to talk to you about the changes to this TV Channel.
Director: Well for years we were known for crappy TV like jello wrestling, obscene people doing obscene things, trashy celebrities, and Jerry Springer reruns. Now we cleaned all that up and showed what people with great talent are doing. We’ve featured successful businessmen, diplomats who stopped wars, people who cleaned up slums and turned them into decent neighborhoods, and technology innovators of all types. And I changed it to the Genius Channel because it mainly featured geniuses. Now we’ve gone from being the butt of jokes to winning many critical awards.
Executive: Well that’s fine and wonderful. But our ratings went down 99%. Let’s face it man people like crap for entertainment. Your fired.
(So the Crap Channel went back on the air.)
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